Stroili is undisputed leader in affordable jewelry in Italy
net sales in 2019
Stroili is the undisputed leader in affordable jewelry in Italy
Stroili was established in 1996, thanks to the innovative idea of making the jewellery world accessible to anyone revolutionizing the jewellery’s concept.
In 2016 Stroili was acquired by THOM group with the aim to support the further expansion in Italy with new openings in shopping mall and strategic flagship in streets shops offering consistently precious, beautiful and exquisitely jewels combining an excellent know-how and craftmanship to Italian goldsmiths’ tradition.
The universe of the brand
Stroili is the modern jewelry where everyone can find their best «emotion-value for money», thanks to a retail experience designed to provide fun, discovery with a personal guidance, a careful selection of products, unique in variety, from seasonal to timeless.
From diamonds and gold to non precious materials, Stroili’s jewellery keeps its key charateristics of luxuries preciousness, beauty and mixes them with a touch of glamour capable to add value to the beauty and the sensuality of its clients, expressing their full personality.
Each aspect of its customer experience, from product to packaging along its storytelling, is managed until the smallest detail contributing value to each choice.
Discover our brands
Trésor is the everyday-low-price, value banner of Thom Group.
Stroili Oro is THOM Group leading jewelry banner in Italy.
Smizze éclot en 2019 et cible les 18-25 ans avec l’idée de casser les codes de l’achat de bijoux en simplifiant cet acte.
OROVIVO is THOM Group main jewelry banner in Germany.
Marc Orian is the alternative generalist banner of Thom Group in France.
Founded in 1981, Histoire d’Or has become in less than 40 years the undisputed leader in the affordable Jewellery & Watches market in France.
Franco Gioielli is Thom Group italian alternative generalist banner